FOR MEN IN THEIR 40s, 50s & 60s
A good
foundation.
A fuller life.
More energy for the life you actually want to live. Start with the basics. Build habits that fit. Enjoy yourself along the way.
A little less overthinking. A little more living.

Just looking after it a bit better.
GOOD HABITS.
NO HALO.
A FRESH LOOK AT THE EVERYDAY
Good reads.
Better starting points.
Useful ideas, a bit of perspective, and something small to try. Every story comes back to your baseline.
5 MIN READOne-Minute Movement: Small Bursts That Add Up.
A minute while the kettle boils. Another between calls. Put a few spare moments to work with movements that fit your day and your starting point.
Read the story ↗
3 MIN READFasted Running: Does Skipping Breakfast Improve Your Run?
An easy run before breakfast suits some people. It is not a compulsory fat-loss trick, and the right approach depends on the run and the runner.
Read the story ↗
4 MIN READYour water bottle is not a personality test.
Water deserves a place in your day. Make it easy to reach, adapt to your circumstances and leave the bottle competition to somebody else.
Read the story ↗
5 MIN READBeer, pubs and good company: finding the balance.
From ancient brewing to the local taproom, beer has a place in our social story. Enjoy the occasion, keep some perspective, and come back to your baseline.
Read the story ↗
4 MIN READSleep: Your Ticket to the Land of Nod (and Why We All Need It!)
Sleep is when your brain and body get on with essential overnight work. Give it a place in your life, with simple habits and room for the occasional late night.
Read the story ↗
5 MIN READHere Comes the Sun: Enjoy the Outdoors, Keep the Balance.
Daylight, fresh air and time outside belong in a full life. Enjoy the brighter days with a little perspective and practical sun protection.
Read the story ↗THIS WEEK’S HEALTHY HABIT
Put the bottle
where life happens.
On your desk. In your bag. Next to your walking shoes. Make a drink easy to reach, then build a routine that suits your day.
YOUR 7-DAY EXPERIMENT
Make it easy.
See what sticks.
Choose one cue: starting work, eating lunch or getting back from a walk. Use it as a reminder to have a drink. Adjust to your needs.
THE PRINCIPLES
Basics first.
Habits follow.
You don’t need a new identity to look after yourself. You need a foundation you understand, and a few things you can keep doing.
Nine principles to return to, whatever your starting point. Understand the basics, then build habits that fit your life.
Turn one principle into a habit →01Correct Breathing
Oxygen is essential for life: our cells need it to release energy, and breathing removes carbon dioxide. Without an adequate oxygen supply, serious harm can occur within minutes. Diaphragm movement also helps lymph flow.
Breathing difficulties and disrupted breathing patterns deserve attention; comfortable breathing and clean air are fundamental.
02Staying Hydrated
Water is essential for cells and organs to function. It supports digestion, circulation, temperature control, tissue lubrication and waste removal. Hydration is a basic requirement for life.
When fluid losses are not replaced, dehydration can impair how we feel and function; severe dehydration is dangerous.
03Quality Fuel
Food provides energy and materials for maintenance and repair. Protein, fats and carbohydrates, alongside vitamins and minerals, supply what the body needs to function.
Having plenty to eat does not always mean being well nourished; a diet that lacks essential nutrients can undermine energy, recovery and health.
04Regular Exercise
Regular movement supports the heart, circulation, muscle function and metabolic health. Fitness is one part of health, rather than a substitute for the other basics.
Inactivity can reduce our physical capacity and increase health risks, making everyday life more demanding.
05Strengthening the Core
Core muscles help support the spine, maintain balance and control movement. Alongside strength throughout the body, they help us lift, carry and stay capable.
Neglecting strength and control can make everyday tasks harder; long periods in one position can also leave us uncomfortable.
06Rest and Relaxation
Sleep, rest and relaxation allow recovery from the demands of life. Sleep supports physical repair, memory and emotional wellbeing; downtime matters too.
Too little recovery can leave us tired, irritable and less able to concentrate, even when stimulants keep us going.
07Minimising Chemical Intake
Reducing avoidable exposure to harmful substances helps protect health. The substance, amount and combined exposures matter; understanding chemical mixtures remains an active area of safety research.
Repeated or excessive exposure to some substances can cause harm, so the wider pattern of what we encounter deserves attention.
08Focus and Productivity
Directing our attention helps us turn intentions into action and make room for what matters. Productivity should support looking after ourselves and others.
Distraction, overload and disorganisation can leave us busy while crowding out meals, movement, rest and meaningful priorities.
09Vision and Purpose
A sense of direction gives meaning to our choices and reasons to engage with life. Relationships, interests and useful contributions can all provide purpose.
Without a sense of what matters to us, life can feel repetitive or reactive, shaped mainly by other people’s priorities.
OUR MISSION
Great health starts
with everyday basics.
Practical ideas for the everyday man: looking after your body and mind in ways that fit real life. Simple, realistic habits you can keep doing, with room for enjoyment along the way.
A holistic approach. Clear principles. Small steps at your own pace.
ADRIAN & PETE · THE BROTHERS BEHIND HEALTHY BASELINEWHY HEALTHY BASELINE?
Life is for living.
Let’s feel up to it.
Pete and I are brothers, lifelong learners with over 30 years of shared interest in feeling well and enjoying life. We’re two everyday blokes, not doctors or nutrition experts.
We’ve tried things, learnt from others and seen how overwhelming conflicting advice can be. Healthy Baseline grew from wanting a clearer starting point: nine principles beneath the noise.
We share what we’re learning, alongside reliable evidence. Food, movement and sleep belong here, as do friendship, laughter and purpose. A fuller life is what we’re working towards.